How to Check the Performance of Your Amazon Campaigns?
If you are a seller on Amazon and want to learn about running Sponsored ads and Amazon campaign management, then you are in the right place!
Although this online eCommerce platform has millions of customers, it helps to try and find new Amazon advertising tactics to enhance your reach, improve your product visibility, and boost your sales.
One of the important aspects of Amazon advertising management and marketing for sellers is running ads. Amazon has a user-friendly and easy to understand interface for sponsored ads. You can start your campaigns within a few minutes. However, there some technical aspects that you need to consider when running a PPC campaign on this online marketing channel.
As a prominent name when it comes to Amazon PPC services specializing in Amazon PPC campaign management, we are well-versed in the tips and tricks of eCommerce marketing. We have put together this guide to help you understand how to run ads on the platform. Read on to learn more about the essentials of Amazon ads.
Tips for Amazon PPC Campaign Management
Preparing to Launch Your Amazon PPC Campaign
When you start your first campaign, before launching, it is essential to prepare a draft as well as a list of ASINs and finalize the budget for each campaign. Once you are ready with it, create multiple ad groups relevant to your products and determine which campaign type and bidding strategy will benefit you.
Also, if you decide to start a manual campaign, you need to perform keyword research. However, if you want to start auto campaigns, keyword research is not necessary.
Similarly, determine whether you want to start a Sponsored Brand campaign as part of your Amazon advertising strategy. If you opt for it, you need to filter the higher rating products because the bid for this type of campaign is costly.
Creating Amazon PPC Campaigns
Once you decide the campaign type, budget, and keywords, you can start creating your campaigns. And once your campaigns start indicating the impressions, clicks report, and other information on the dashboard, you need to analyze the performance. Be sure to review them, mainly the spending, orders, and Acos%. It helps to know that your campaigns are doing good if they manage to achieve the acos% under 20. If not, you need to come up with ways to optimize your ads.
Amazon Campaign Management
To check the performance of your campaigns, you need to keep the following in mind:
First and foremost, examine Aocs% of every campaign.
Then, download the advertisement product and search terms report.
Apply filter with highest spend to lowest, then check which campaign under which ad group and Asin is spending more. Note where the Acos% is more than 20%.
Once you have the details, check every campaign customer search terms to learn which keywords are performing well and which ones may be increasing your cost. This will help you identify the keywords that are running with higher Acos% and not generating sales. Add these keywords to the negative keywords list.
You can also get some potential keywords from customer search terms. Be sure to add them to your manual campaigns to enhance the performance and attract new customers.
Another trick for Amazon PPC management that most sellers are not aware of is to check the ranking of the keywords by searching for them in the Amazon search box. If your ad doesn’t show up for the specific keyword, consider increasing the bids.
This way, you can keep an eye on your Amazon ads and maintain your Acos%. Also, you can check the performance of your campaigns and optimize them to generate more sales and boost your revenue.
Hire Our Amazon PPC Experts for Quick & Reliable Assistance
If you need any help from experienced and professionals to handle your Amazon ads, Your Seller is the right choice! We have qualified specialists for Amazon ad services and Amazon PPC management.
Call us at +91 9909513312 to get started. We’ll be happy to guide you!
