Why Advertising on Amazon is Important for Every Seller?
As per the studies and stats, there are around 16 million products listed on the Amazon catalog, and these numbers seem to be increasing every day. Also, the number of sellers is growing at a rapid pace, which is why it can be quite challenging to get enough traffic or sessions on your products.
It’s quite easy to start ad campaigns on Amazon because of the user-friendly Amazon interface. If you are already running sponsored ads on Amazon, you will know that if you stop them even for a week, your sales will go down drastically. However, if you do not have an experienced team who can carefully watch the performance of your campaigns and optimize them daily, it can burn your money. This is because they involve many aspects such as checking up on the customer search terms, analyzing the advertising reports, and more so that you can learn which ASIN is not generating sales and on which keywords you are wasting your money. Thus, Amazon marketplace advertising is not as easy as it may seem.
This is the reason why it helps to hire Amazon experts who can keep an eye on campaigns and optimize them regularly. Read on to learn more about Amazon advertising and how it can help you with marketplace brand building.
Amazon Advertising Using Ad Campaigns
When it comes to Amazon marketplace advertising or Amazon advertising management, there are many types of campaigns available on Amazon, such as Sponsored products, sponsored brands, products and display. You can choose them as per your goals and product type. If you want to promote only one of your products that has good ratings, then product display ads will work well for you.
If you have a couple of products that have great reviews and ratings and fall under the high ticket products, then you should consider a sponsored brand campaign. However, to create a sponsored brand campaign on Amazon, you must have a Trademark Certificate.
And if you have an expert for keywords research in your team, then you may create a sponsored product campaign to achieve the desired result.
You can create two different types of Amazon campaigns - manual targeting and Auto targeting. If you can find relevant keywords, it helps to start with manual targeting. Otherwise, opt for Auto targeting.
Importance of Amazon Advertising Management
Better Product Visibility
There are many products on Amazon in the same category as yours. Running campaigns is crucial because it can help them get on the first page. There are lots of metrics involved if you want your product on Amazon’s first page. Whether you are a new or existing seller, sponsored campaigns are a useful feature for you.
Deal with Online Competition
If you have some advertisement budget for your product, it becomes easier to beat all the other products by creating sponsored ads for your products. Once you create the campaigns and start getting the impression and click on your campaigns, be sure to check the sponsored ads. You can do so by tying the campaign’s keywords on the search bar. If you can’t see your product ads on the first page, it indicates that you may need to increase the bid of your keyword.
Try to bid higher than Amazon suggested bid. This way, you can raise the chances of your product showing up on the first page. After updating the bids, you have to check again for your sponsored ads position. If you need a good sale, then your ad needs to appear on Amazon’s first or second pages.
Marketplace Brand Building
It helps to know that brand and product visibility are interdependent. Working on improving your brand value can help enhance your sales. This is why hiring Amazon experts for advertising is essential because they have the knowledge and expertise to help you achieve this.
Connect with Us for Reliable Amazon Advertising Services in USA and India
At Your Seller, we offer the best eCommerce marketing services in the USA and India. We have a dedicated team of professionals to understand your business needs and come up with the best strategies for Amazon advertising management. If you want to make your mark on Amazon, our experts can help you! All you need to do is call us at +91 9909513312 to get started!
