Flipkart Acquires Walmart India to Launch a Wholesale Marketplace
Flipkart Group is one of the leading online marketplaces in India, with a major share in the country’s online marketing services. This eCommerce company founded in 2007 has made its mark over the years. From focusing on online book sales in the initial period to selling consumer electronics, apparel and fashion accessories, lifestyle products, and home essentials, Flipkart has indeed grown leaps and bounds.
It has acknowledged the evolving trends in the eCommerce marketplace and always managed to meet the changing needs of consumers. In one such significant move, Flipkart India has announced the acquisition of Walmart India Pvt Ltd recently.
Whether you are an online seller on Flipkart or a beginner planning to establish your business on the platform, it helps to know all about this development so you can make an informed decision. Also, this will help you hire the right professionals for eCommerce marketing services, including Flipkart SEO and marketing assistance.
Flipkart Wholesale, a New Digital Marketplace
The Bengaluru-based eCommerce giant has acquired a 100% stake in Walmart India and has launched Flipkart Wholesale. It is said to begin its operations in August 2020, including the fashion segment and grocery. The main aim of this reverse merger is to promote the Kirana system in India. They will be encouraging locally developed technology and also help Kiranas and MSMEs grow exponentially. By doing so, Flipkart plans to expand its footprint in the grocery and food segment, encourage wholesale business, and ultimately strengthen its supply chain.
Flipkart’s Acquisition of Walmart India: All You Need to Know
The Transition
The Flipkart Wholesale marketplace has plans to begin its operations in the month of August. Adarsh Menon, Flipkart’s Senior Vice President, will head it, and Walmart India’s CEO Sameer Aggarwal will remain with the company to ensure a hassle-free transition. Post this he will be moving to a different role within Walmart. Also, the employees working with Walmart India will be joining Flipkart.
Partners
Many local sellers and manufacturers have partnered with the Flipkart Wholesale business. They will receive a more extensive reach across the country, along with cost-effective distribution and micro-market insights. However, the names of the initial partners have not been disclosed yet.
Benefits to the Kirana Segment
Flipkart’s new B2B online business will cater to the needs of the smaller shops and unorganized Kirana segment in the country. They can order goods via this online platform directly. Also, they will get an extensive selection of products from Flipkart Wholesale along with several incentives and credit options. Flipkart aims to reach MSMEs and Kiranas across India by drawing on the experience of the Walmart India team over the years.
The CEO of Flipkart Group, Kalyan Krishnamurthy said, “The acquisition of Walmart India adds a strong talent pool with deep expertise in the wholesale business that will strengthen our position to address the needs of Kiranas and MSMEs uniquely.”
A Competition to JioMart by Reliance Industries Limited
Flipkart Wholesale is expected to be a direct competition for JioMart, an e-commerce venture that was launched in January 2020 by Reliance Retail. JioMart is said to expand to fashion, electronics, pharmaceuticals, and healthcare.
In addition to this, it will also be a direct competition to startups and ventures, including Udaan, who are serving Kirana stores in India.
Read More: Jio Mart Website has Launched - Strong Competition for Amazon
The Bottom Line
Flipkart takes its culture of innovation a step forward by acquiring Walmart India to launch Flipkart Wholesale. By leveraging the combined advantages, resources, and expertise, this team is expected to enhance Indian businesses, helping them grow and succeed.
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