7 Essential Tips To Increase Sales On Amazon in 2021

As an online marketplace, Amazon is marked by constantly changing dynamics and trends. With such a volatile market landscape, boosting sales on Amazon and steering your business is no piece of cake. But, it’s not rocket science either. As a retailer on Amazon, you might already be keeping up with the latest listing optimization strategies and PPC campaigns. Well, sorry to burst your bubble but that is far from enough to increase sales on Amazon. In the following guide, we explore some of the best and most relevant ways to increase your sales on Amazon. From accurate inventory management to multi-channel marketing, we have disclosed 7 essential tips to help you increase sales on Amazon in 2021 and win a major market share.

Let’s dive right in!

1. Beat The Rush Of Competitors

Ultimately, increasing sales on Amazon is directly related to overpowering your rivals on the Amazon SERP. So, how exactly do you beat the rush of competitors?

First and foremost, identify the USP that differentiates your product from the herd of thousands of other similar goods. Your goal is to convince the viewers how exactly your product is better than the rest. Ask yourself: What is it you offer to solve the pain points of the customers that your rivals aren’t able to provide?

Once you’ve identified the key differentiator, make sure to overtly accentuate it throughout your Amazon product listing copy and photographs. Make the viewers see your product as the optimum solution to their problems. As you demonstrate your product’s ability to solve customer pain points, your sales will increase automatically.

Secondly, you need to choose a product that offers a wide scope with keywords. Being a search engine, Amazon considers keyword relevancy an important factor for ranking product listings.

Product listings with a narrow range of keywords usually fail to chart on the first page of search results. Adding a volume of keywords to your Amazon product listings can really enhance their visibility and sales.

There are plenty of tools available that can aid you in spotting the right products with the right keywords.

2. Stay Relevant with Amazon Listing Optimization

If you want to grow sales on Amazon, you need to play by its rules i.e. SEO guidelines. At the end of the day, Amazon is just another search engine and you are required to craft a product listing that’s optimized for its SEO guidelines. 

Make sure that your bullet point features, product description, and all the other copies are keyword rich. Specifically, mention the brand name, material, size, color, and other relevant information clearly. 

It is also important not to overlook the importance of images. Showcase high-definition pictures of your product being from various angles. Also, don’t forget to depict your product being used and cover life-size images of your product so as to avoid misleading the audience. 

If you want to explore the subject of Amazon Listing Optimization in detail, we have covered it in this blog post. 

3. Get Noticed with Amazon PPC Advertising

‘You need to spend money in order to make more money’. In today’s sharply competitive market, raking in sales without advertising can be a challenging task.

Having said that, sellers must push the envelope beyond organic efforts and resort to Amazon PPC Campaigns for that extra bit of oomph. Devising a robust ad strategy in the form of automatic and manual campaigns can effortlessly bring your product listing to the viewers’ attention.

When executed properly, Amazon advertising has immense potential to improve your conversion rates.

4. Spread the Word and Build An Audience

Building a loyal audience for your brand/product is a key factor that drives sales on Amazon. That’s because once you create a substantial following, you indirectly gain customers who are always in the anticipation of your newly launched products.

As an Amazon seller, you can leverage the benefits of various marketing channels to spread the word about your products and grow sales on Amazon. You may start off by tailoring an email list and sending out regular updates concerning your company.

Submitting guest posts on various blogs is another effective way to drive traffic to your Amazon product listing.

Also, social media channels like Facebook, Instagram, and Twitter offer an open platform to promote and sell your product. Instagram, particularly, can be very influential with its product tags and link embedding features that can take the viewers directly to your Amazon product listing page.

By employing a combination of strategies for each channel, you can expand your brand’s outreach to a broader audience and drastically increase your sales on Amazon.

5. Stretch to That Extra Mile with Amazon Brand Registration

It might be apparent to some sellers while other sellers might be oblivious to it. But we will reiterate the point anyway: Get your brand registered with Amazon.

There are multiple benefits to officially registering your brand with Amazon. For starters, it mitigates the risk of having an unauthorized seller trading counterfeit products using your brand name.

Secondly, a trademark on Amazon enables you to access the Amazon A+ Content feature which offers an extra space to publish content and images beyond the bullet points. This can turn out to be an important tool that opens the door to increased sales for your products.

6. Keep A Constant Eye On Your Inventory

In your bid to grow sales on Amazon, don’t forget to consistently monitor your stock. Inventory performance plays a significant role in your product listing’s overall ranking.

With a stocked-up inventory, you can be sure of improved organic ranking. However, hoarding your inventory with too much stock can lead to high storage fees. In this sense, amazon sellers need to strike a perfect balance so as not to lose out on any sales while avoiding the extra storage charge.

We know what’s cooking in your mind. “How can I manage such an intricate task? What if I commit an irreversible error?” Fortunately, the answer to all such questions lies in the broad range of inventory management software that is available in the market.

These data-based tools are particularly designed to help sellers like you automate the inventory management process. With no margin for human error and quick results, these tools are guaranteed to fetch you optimum outcomes.

7. Consumer is (Still) The King

Above and beyond everything else, Amazon appreciates customer satisfaction. And the e-commerce giant expects that its sellers foster a smooth customer experience on the platform. 

Time and again, Amazon has reflected on the importance of customer communication and satisfaction metrics on its platform. Through your Amazon seller central account, you can access the ‘Account Health’ section dashboard that reveals a brief overview of the relevant customer satisfaction metrics like

(a) Order Defect Rate (ODR) – It represents the number of defect orders (by Amazon) from the total number of orders received. In other words, it tells how many customers have had a bad experience with your product.

(b) Pre-Fulfillment Cancellation Rate – Initiated by the seller prior to shipment confirmation. This metric represents the number of cancelled orders from the total number of orders during a particular time interval. Ideally, Amazon allows a pre-fulfillment cancellation rate of less than 2% before taking any action. 

(c) Late Shipment Rate – This metric showcases the percentage of orders that have been dispatched late. Amazon considers an order to be late when it is overdue by 3 or more days and allows a target of less than 5%. 

(d) Buyer-Seller Contact Response Time – It represents the number of customer messages that you have responded to. Amazon expects its sellers to answer a customer’s query within 24 hours. 

So if you really want to increase your sales on Amazon, you must focus on leaving no stone unturned to please the audience with a flawless customer experience. 

Bonus Tip: Get A Professional Helping Hand

Managing a business on Amazon and keeping it ahead of the competitive curve is certainly a time-intensive task. On top of that, tailoring and executing Amazon optimization strategies to perfection demands a technical skillset and know-how. In this regard, the majority of the retailers prefer to partner with dedicated Amazon marketing agencies that help them increase their sales through their touch of professionalism.

YourSeller, for instance, is a full-fledged E-commerce marketing agency that offers a comprehensive set of services to Amazon sellers. Powered by innovative resources and a team of expert strategists, we specialize in helping Amazon retailers become Amazon business leaders.